A psychological review of personal ads

Your personal ad in which you state that you would like to get acquainted with somebody is an obvious interruption of the natural order of human communication. In real life people look attentively at each other first, and only then the desire to designate mutual interest arises (or does not arise) at them, it shows with whom they want to walk, to talk, to sleep and whom they want to marry. When people post your personal ads, they turn everything inside out. The direct text informs about ultimate goals, and time of acquaintance and a choice comes only after people receive responses to their personal ads.

Many of those who place their personal ads are not glad to their own courage, they only have desperate hopelessness as they do not own any other technologies of acquaintance and this pushes many of them to place their personal ads. They are held down by complexes and knocked down by circumstances. A personal ad in a newspaper helps to jump over many difficult and sometimes painful stages of acquaintance.

Circumstances (at least, according to Russian statistics) are obviously better for men. If I were a lady, probably, I would be very careful about men's personal ads. Probably, something is wrong with such a man if he does not manage to solve a problem in an environment of huge amount of lonely women by which all offices and all trolley buses are filled. Perhaps, he is an adventurer flitting from one girlfriend to another girlfriend. Or has such features that are intolerant for any woman.

In general, the hypothesis that "kind", "reliable" and "financially secure" men can be caught with the help of personal ads looks extremely doubtful. It is necessary to entice such a man (cautious and wise) not by a personal ad. After receiving his address, it is necessary to apply methods of direct marketing and energetically beat other pretenders. Advertising is only one of many possible means of activity in this market.