If you want to start a penpals relationship, one of the options you have is placing your personal ad in a newspaper. You can do it in your country, however, you could also submit a penpals ad to foreign papers through some domestic editions. The price for this service is quite convenient. If you are interested in a certain country, this alternative could turn out to be the most effective one for you.
Do not spend time on submitting a paper ad if you are dreaming of the USA. America is so immersed into the Internet that it does not really read papers - if only their electronic versions. According to the latest data, more than a hundred million Americans are online. The USA has thousands of penpals Web sites with personals that can be viewed for free - who is going to bother to buy a paper? Europe is more into traditional means of communication, so if you are heading for one of the European countries, a paper ad is what you need.
A paper ad is characterized by its shortness. To make your personal outstanding, you have to be very talented. You have to squeeze your description, your requirements for a partner and your address, all in English, into 200 characters, where everything, including letters, punctuation marks and gaps between words, is counted. Quite a hard task, in fact.